Superbowl UK is a family-owned entertainment company, with 13 venues across the UK. They offer a diverse range of activities, including tenpin bowling, Laser Quest, Crazy Club Soft Play, Putter's Adventure Golf, SEGA Arcades, Dart Vibes and Strike Bites Bar & Diner.

I helped maintain and elevate Superbowl UK’s brand identity, ensuring consistency across all marketing materials while introducing fresh, engaging ideas. I have designed dynamic, eye-catching collages and artwork tailored to client briefs, applied across leaflets, menus, social media and LED digital graphics.

When the client required promotion for an offer, I created digital banners designed for venue screens and social media platforms.

I successfully created a range of marketing materials for Superbowl UK, including tent cards for their Bar & Diner. This involved developing a fresh new designs and producing a print-ready template that met all brand and production requirements.

I was tasked with refreshing the Lion and Monkey mascots for Crazy Club, the soft play and party centre at Superbowl UK. The client felt that the existing mascots were outdated and needed to be modernized to better reflect their business progression. I aimed to redesign the characters in a more illustrative, soft style that would appeal better to a younger audience.